Fonterra has launched Anchor Essence Cream at Bakery China 2026 in Shanghai, marking the first dairy product in the Chinese market to carry the FernMark Grass-Fed logo. The new cream has been developed specifically for professional bakers, delivering a light, smooth texture for cake fillings and soft bakery products. It builds on the success of Anchor Easy Bakery Cream, which exceeded volume, revenue and margin targets in its first full year.

Bakery China is the Asia Pacific region’s largest bakery expo, featuring over 2,000 exhibitors and hundreds of thousands of professional visitors. Fonterra Global Foodservice President Teh-han Chow noted that the launch demonstrates how Fonterra is innovating with purpose to meet the evolving needs of China’s bakery market, where consumers increasingly value health, transparency, and natural ingredients.

恒天然在上海Bakery China 2026展会上推出安佳精华奶油（Anchor Essence Cream），这是中国市场首款带有FernMark草饲认证标志的乳制品。该新品专为专业烘焙师设计，提供轻盈顺滑的质地，适合蛋糕夹心和软质烘焙产品。它建立在安佳易烘焙奶油成功的基础上，后者在首年即超出了销量、收入和利润率目标。Bakery China是亚太地区最大的烘焙展，汇集超过2000家参展商和数十万专业观众。恒天然全球餐饮业务总裁周德瀚表示，此次发布展示了恒天然如何以目标为导向进行创新，满足中国烘焙市场不断变化的需求，中国消费者越来越重视健康、透明和天然原料。

Fonterra’s strategy of developing products specifically for the Chinese bakery market represents a smart pivot from commodity dairy exports to value-added foodservice solutions. The FernMark Grass-Fed certification on Anchor Essence Cream is a significant differentiator in a market where consumers are increasingly sceptical of food provenance claims and willing to pay premiums for verified quality. The success of the previous Anchor Easy Bakery Cream product validates the market demand.

NZ dairy exporters should note that the Chinese bakery sector, driven by urbanisation and premiumisation trends, represents a high-growth channel that rewards product innovation and brand authenticity over commodity pricing.

恒天然专门为中国烘焙市场开发产品的策略，代表了从大宗乳制品出口向高附加值餐饮解决方案的明智转型。安佳精华奶油上的FernMark草饲认证标志，在消费者越来越质疑食品来源声明并愿意为经过验证的品质支付溢价的市场中，是一个重要的差异化因素。此前安佳易烘焙奶油产品的成功验证了市场需求。新西兰乳制品出口商应注意，受城镇化和高端化趋势驱动的中国烘焙行业，代表了一个高增长渠道，它奖励产品创新和品牌真实性，而非大宗商品定价。

Photo by AI on MiDeer Observer

Source: Fonterra Co-operative Group

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