Zespri has won the Supreme Award at the 2026 New Zealand China Business Awards, along with the Large Business Trade category award, sponsored by the New Zealand China Trade Association. CEO Jason Te Brake noted that 2026 marks 27 years of Zespri operating in China, with the awards recognising strong strategic partnerships with leading distributors and retailers alongside significant investment in supply chain infrastructure. Zespri employs 100 staff in Greater China and supplies kiwifruit to over 300,000 stores through an extensive partner network.

The company achieved NZ$1.4 billion in sales for the 2025/26 season, with China remaining its largest single-country market globally. Te Brake emphasised that China has significant growth potential and that Zespri remains focused on growing value and meeting strong consumer demand.

佳沛在2026年新西兰中国商业大奖中荣获最高奖及大企业贸易类别奖，该奖项由新西兰中国贸易协会赞助。CEO Jason Te Brake表示，2026年标志着佳沛在华运营27年，这些奖项是对与领先分销商和零售商建立的强大战略合作伙伴关系以及供应链基础设施持续投资的认可。佳沛在大中华区拥有100名员工，通过广泛的合作伙伴网络向超过30万家门店供应猕猴桃。公司2025/26季销售额达14亿新西兰元，中国仍是其全球最大的单一国家市场。Te Brake强调中国市场具有显著增长潜力，佳沛将继续专注于价值增长并满足强劲的消费者需求。

Zespri’s Supreme Award win is a powerful validation of its long-term China market strategy. The 27-year track record, NZ$1.4 billion in sales, and 300,000-store distribution network represent the gold standard for NZ food and beverage companies operating in China.

The award also reflects the broader maturation of NZ-China business relationships, from initial export transactions to deep, integrated supply chain partnerships.

For other NZ companies considering or expanding China market entry, Zespri’s experience demonstrates that sustained investment in local infrastructure, relationships, and brand building can deliver extraordinary returns over time. The key lesson is patience and commitment: 27 years of consistent engagement has created an irreplaceable market position.

佳沛荣获最高奖是对其长期中国市场战略的有力验证。27年的业绩记录、14亿纽币的销售额和30万家门店的分销网络，代表了新西兰食品饮料企业在中国运营的标杆水平。该奖项也反映了新中商业关系的更广泛成熟，从最初的简单出口交易发展为深度整合的供应链合作伙伴关系。对其他考虑或扩大中国市场进入的新西兰公司而言，佳沛的经验表明，对本地基础设施、商业关系和品牌建设的持续投入可以随着时间的推移产生非凡的回报。关键经验在于耐心和长期承诺：27年如一日的市场耕耘，最终创造了难以替代的竞争地位。

Photo by AI on MiDeer Observer

Source: Eurofruit / Fruitnet

Disclaimer / 免责声明：This article is for informational purposes only and does not constitute legal, trade, or investment advice. / 本文仅供参考，不构成法律、贸易或投资建议。